Multimedia Campaign:

A multimedia campaign is media and content that uses a combination of different content forms. These include:

Television
BBC1 (Johnathon Ross/Graham Norton/ Saturday Morning show)





BBC4

ITV (GMTV/ Morning Show/ Loose Women)





Channel4 (T4)

MTV








(With all of the above you aim to look for free publicity.)

Internet
PAID – Money is involved.
Own website
“Viral marketing” (A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.)
FREE
Facebook




YouTube






MySpace



Twitter





Flicker



Radio
Radio1 (Breakfast Show)






Commercial radio

Newspapers/Magazines
Articles








Adverts

For our band we would aim to get as much media coverage as possible for the least amount of money. We would aim to use all of the above ways of campaigning to make the band noticed.

shoot day: 1ST DECEMBER 2009

On the 1st December the weather was good enough to do the second half of our shoot that we couldn't do due to weather restrictions on our scheduled shoot day. Around 2pm, we packed up the equipment into a car and drove 10 minutes to our location in the woods. The equipment we used was the JVC1500E camera, tripod, two red heads, two generators and extension leads. We set up the scene in the woods with the lightbulbs and ran through with chloe (girl in the narrative) whilst it was still light. When the darkness started to fall around 4pm we began to shoot the scenes with chloe following the lightbulbs. As a production team; we worked well together and alternated roles of director, camera operator and holding the cables from the lights away from the camera. We all let our own views be made clear which in most cases helped and due to us working well together it made the shoot day effective and take a shorter amount of time. We tried to follow the shot list as much as possible; however, when we felt necessary we shot various other shots that we felt would increase the amount of the shots we would have to edit in post-production. Overall this second shoot was very successful as the scene we created looked very effective and we had created the brand for our band that we had aimed.

Shoot day: MONDAY 23RD NOVEMBER 2009

On the day of our shoot the weather was rainy with grey clouds – it was not looking hopeful that we would be able to shoot our narrative in the woods. However, we began the day well and the timing of our arrival in the studio and the beginning of the shoot all ran to our schedule on the call sheet. We weren’t allowed to have our lead vocalist (Luke Chapman) until 10am because he wasn’t allowed out of lessons. So we began by shooting individual CU’s of the other band members and when our singer turned up we shot his CU’s before we began the group shots.
As a production team; we worked well together and alternated roles of director, camera operator and play back, though we all let our own views be made clear which in most cases helped.
We tried to follow the shot list as much as possible; however, when we felt necessary we shot various other shots that we felt would increase the amount of the shots we would have to edit in post-production.
We managed to get all the shots we needed with the band by lunchtime so we were able to dismiss them and the whole crew went for a quick lunch.
After lunch we shot Parts which our girl (Chloe) was in within the studio. We also tried to follow the shot list, yet we found that we were more imaginative with the shots when we thought about it there and then. We were able to use the crane that was in the studio to get a great shot for the end of our video.
The weather had not improved by the time we had finished shooting in the studio so we decided to post-pone the shoot in the woods until another day. Overall I was pleased with our performance on the day, and we all worked well together as a group. Our band and girl looked good on camera together and created lots of energy which made them look realistic as a band. The only problem that I would change if I had the chance would be to change some of the bands hair cuts. I would do this because they all looked very similar on screen, and by doing this it would give the band a better star image. I would also have liked the weather to have been better so we could have done the whole shoot in one day, although that is something I couldn’t have changed even though I wanted to.

Shoot day: Equipment

- Blue screen





- JVC 1500E camera





- Tripod






- Tracking





- Blinders






- Redheads/blonde lights







- 3 point lighting scheme






- Cherry picker (crane)

Final Pre-production: Set Build

Due to our pop video shoot being scheduled for a Monday, we set up our set on the Friday afternoon of the previous week.
We spent the majority of the afternoon clearing the previous pop video set as they hadn’t done it themselves. Once the studio was clear of the previous set we began our own set build. Firstly we positioned the blue screen in place in the background and made sure it was pulled tightly across. Then with help from the technicians, we hang our four light bulbs on the beams which run along the top of the studio roof. We set up the blinders on the left side of the studio and checked they were at the appropriate brightness by turning them on. We laid the previously dried out leaves on the floor evenly and then positioned the drum set under the associated light bulb.
I think that overall the set build went to plan and it didn’t take us too long to achieve the look we wanted. The only problem we had was that we were delayed due to the previous group not taking don’t there own set from the beginning of the day.

THEORISTS TO DATE

HABERMAS theory from notes: Habermas theory of collective identity is all develops from ideas, feelings, perspectives and arguments in rational discussions from the “public sphere”. The main issue is from the publice sphere is from the media through film, TV news and TV which all effect the public sphere through:
- Genre
- Narrative
- Representation

HABERMAS from THORTON: Habermas develops the normative notion of the public sphere as part of social life where citizens can exchange views on matters of importance to the common good, so that public opinion can be formed. This public sphere comes into being when people gather to discuss issues of political concern.

DYER theory: Dyer has written extensively about the role of stars in film, TV and music. Irrespectively of the medium, stars have some key features in common:
- A star has an image that is constructed out of a range of materials.
- Stars are commodities produced and consumed on the strength of their meanings.
- Stars depend upon media: magazines, TV, radio, internet in order to construct and image for marketing.
- Star image is incoherent, that is incomplete and ‘open’ and based upon two paradoxes. ONE – the star must be simultaneously ordinary and extraordinary. TWO – the star must be simultaneously present and absent.
- Performance provides the completion of the stars image.

RYALL describes the media industry within a triangle, the three points are: production company, audience and film (in our case a pop video). There is a swirl going between the three point which suggests that it’s a circle of the production company producing a film (pop video), the audience eventually gets tired/bored of that view or genre so the production company changes the view on it.

SCHATZ suggests that mainstream films essentially fall into two categories of genres of social order or genres of social integration.
Genres of social order focus on a single (male) protagonist and often an ‘outsider’. The hero attempts to resolve a conflict that occurs in a contested space, possibly uncivilised or outside normal moral boundaries. A threat to social order is eliminated.
Genres of Social integration focus on a couple, group or family in a ‘civilised’ space, with established social conventions. The conflict involved is internal and is based upon emotional challenges.
Schatz details the process through which various genres develop, in four phases:

1. Innovation phase

2. Classical phase

3. Parodic phase

4. Deconstruction phase

“As a genre’s classic conventions are refined and eventually parodied and subverted, its transparency gradually gives way to opacity; we no longer look through the form… rather we look at the form itself to examine and appreciate its structure and cultural appeal”

CALLL SHEET (Final Pre-Production)

CALL
SHEET

SWEET DISPOSITION


MONDAY 23RD NOVEMBER 2009


MILLICENT DRIVER
TOM LEADER
JORDEN PINCHEN

CONTENTS

PAGE / DETAIL
3
Production team
4
Cast List
5
Studio Set Plan
6
Lighting Plan
7
Props and Wardrobe
- Details
- Who is obtaining it
8
Schedule
9
Storyboard
10
Shooting order
11
Words of song

PRODUCTION TEAM

Millicent Driver
- 07973214285


Tom Leader
- 07920259083


Jorden Pinchen
- 07974327265

CAST LIST

Name/Picture/Part

Chloe Roberts - Girl

Jamie Hajigeorgiou - Drummer

Joshua Jackson - Guitarist

Alexander Roberts - Guitarist

Luke Chapman - Singer

STUDIO SET PLAN

PROPS AND WARDROBE

Prop/Amount

Electric guitar & Amp
1

Bass guitar & Amp
1

Drum set
1

Microphone
4

Microphone stand
4

Smoke machine
1

Leaves
LOTS!

Light bulbs
50

Generator
1

Box
1

Stick
1
From the woods

Wardrobe/Amount/Who is getting them?

Beige ragged dress
1

(Costume cupboard at school)

Dark jeans
4
(Bring in own)

Black shoes
4
(Bring in own)

Black top/shirt
4
(Bring in own)

Buddy holly glasses
1

(bring in own)

SCHEDULE

Time/Place/Shot
6-7:
Meet at school, load up bus with equipment and drive to location. Get Chloe into costume and make-up
NA

7- 12:
The woods- peaslake
CU, MS, LS of light bulbs. Girl running through woods –CU, MS, LS, POV. Light bulb trail. Finding the box. CU of box. Over the shoulder shots of the girl.

12-12:30:
Pack up and leave from Peaslake to school
NA

12:30-1:15:
LUNCH
NA

1:15-2:
Set up lights and cameras in studio.
NA

2-3:
Studio
Close ups and extreme close ups of band members individually playing instruments both with blue screen

3-4:
Studio
wide shots and mid shots of band with blue screen

4-5:
Studio
wide shots and mid shots of band with blinders and with Chloe

5-6:
Studio
Close ups and extreme close ups of band members and Chloe individually playing instruments both with blinders

6 onwards:
Studio
Any other shots that we think appropriate

Pack Up and dinner
NA

STORYBOARD

SHOOTING SCHEDULE

Shot list –in order
1. Close up -light bulbs.
2. Close up -light bulbs.
3. Close up -light bulbs.
4. Close up -light bulbs.
5. Close up -light bulbs.
6. Close up -light bulbs.
7. Close up -light bulbs.
8. Close up -light bulbs.
9. Close up -light bulbs.
10. Close up -light bulbs.
11. Close up -light bulbs.
12. Close up -light bulbs.
13. Close up -light bulbs.
14. Close up -light bulbs.
15. Close up -light bulbs.
16. Close up -light bulbs.
17. ECU – Singers mouth.
18. ECU/CU – Kick-drum peddle.
19. ECU/CU – Guitar .
20. ECU- Singers mouth.
21. Wide shot – Band in box (possible track).
22. Mid shot – Girl in woods.
23. Mid shot – Drummer.
24. CU – Guitar.
25. CU – side shot of singer.
26. Wide shot – Band in box .
27. Mid shot - singer/guitarist/bassist in foreground .
28. Mid shot – Girl in woods, light bulbs in foreground.
29. CU – Singers face.
30. Mid shot – girl walking through woods.
31. Mid shot – Guitar/guitarist .
32. Close up -Light bulbs.
33. CU – Singers face.
34. Midshot – drummer .
35. Midshot – guitar/guitarist.
36. CU – Singers face.
37. Wide shot – girl in woods.
38. Mid shot- guitar/guitarist .
39. CU – light bulbs .
40. CU – Light bulbs smashing .
41. Wide shot – band .
42. CU – guitar/ guitarist .
43. Midshot, over shoulder- girl walking through woods.
44. CU side shot – singers face.
45. Midshot – singer .
46. Mid shot – drummer.
47. CU –guitar .
48. Mid shot – singer/guitarist/drummer .
49. Mid shot – drummer .
50. CU – guitar .
51. Mid shot – band .
52. Mid shot – girl in woods following bulbs .
53. CU, side shot - singers face .
54. Mid shot – guitarist .
55. Mid shot – girl opening box.
56. Wide shot – band, girl in box.
57. Mid shot – singer .
58. Mid shot – drummer .
59. CU – Guitarist .
60. CU - Over shoulder girl smash/smashing lights.
61. Mid shot – drummer.
62. Mid shot – guitar/guitarist .
63. Close up -light bulbs.
64. Close up – singer .
65. Mid shot – drummer.
66. Mid shot – guitarist .
67. Close up – singer.
68. Mid shot – drummer.
69. Close up – guitar.
70. Close up –singer .
71. Wide shot – band .
72. Mid shot –singer .
73. Midshot – singer/guitarist/drummer .
74. Wide shot –band .
75. Midshot – drummer.
76. Mid shot – over shoulder girl ,track/pan round to show band in 2D .
77. Mid shot – Side shot, girl looking at band 2D .
78. Wide shot – band and girl .
79. Close up -light bulbs.
80. Close up -light bulbs.
81. Close up -light bulbs.
82. Close up -light bulbs.
83. Close up -light bulbs.
84. Close up -light bulbs.
85. Close up -light bulbs.
86. Close up -light bulbs.
87. Close up -light bulbs.
88. Close up -light bulbs.
89. Close up -light bulbs.
90. Close up -light bulbs.
91. Close up -light bulbs.
92. Close up -light bulbs.
93. Close up -light bulbs.
94. Close up – guitar.
95. Close up – bulbs.
96. Close up – singer.
97. Mid shot – drums.
98. Mid shot – guitarist.
99. CU – singer.
100. Mid shot –drums.
101. Mid shot – guitarist.
102. Wide shot – band with girl walking around them.
103. CU – side shot, singer.
104. Mid shot – girl (studio).
105. Mid shot –Singer/guitarist/drummer.
106. Mid shot –drums.

Shot Schedule
Locations:
A. Studio.
B. Surry woods.
Studio
1. ECU/CU –Singers mouth
2. CU – Singer
3. CU, side shot - singer
4. Mid shot – singer
5. ECU/CU – kick-Drum (peddle)
6. Mid shot –drummer (different angles)
7. mid shot – drums (different angles on different drums )
8. ECU – Guitar
9. CU – Guitar
10. Mid shot –guitarist
11. Wide shot – Band (tracking round and stationary)
12. Wide shot – band and girl in box walking round (different angles)
13. Mid shot – Girl
14. Mid shot – singer (guitarist, drummer in foreground)
15. Any extra shots if time
Studio 2D
1. Mid shot - over shoulder to track & pan to side shot with girl looking at 2D singer
2. Mid shot –, trackingpast, girl looking at band.
3. Mid shot – tracking through band.
4. Any extra shots if time

Woods on Site
1. CU – light bulbs, different angles
2. ECU – Light bulbs
3. CU – Focus pull on light bulbs
4. Wide shot – light bulbs
5. mid shot – girl walking through woods ,following light bulbs
6. close up – girls face with lights in foreground
7. mid shot – side angle following girl following lights ,steady-cam
8. mid shot – girl smashing light bulbs
9. mid shot – girl opening box different angles
10. Wide shot- girl finding box at end of lights trail.
11. ECU/CU – Girl smashing light bulbs
12. Close up – over shoulder ,girl smashing lights.
13. Any extra shots if time

COPYRIGHT PERMISSIONS LETTER.

I studied https://bac.hurtwood.net/owa/redir.aspx?C=dcf293354f0846b8a577ebcea1b2e29c&URL=http%3a%2f%2fwww.copyrightservice.co.uk%2fcopyright%2fp13_permission
To find out how things worked on copyright.

I had to ask for the copyright holder’s permission before using the song, and so wrote a letter which went off by e mail and post to the copyright holder. This letter is laid out below:

LETTER SENT

Millie Driver
Hurtwood House
Holmbury St Mary
Dorking
Surrey
RH5 6NU


Warner Music Group
75 Rockefeller PlazaNew York, NY 10019 November 18TH 2010

Dear Sir or Madam

We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

Sweet Disposition by The Temper Trap

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely


Tom Leader, Millie Driver, Jorden Pinchen
Hurtwood House School

Camera Testing our cast

Composition Rules

Composition rules are simple rules implying what you are trying to say and the meaning that it is supposed to portray. We are trying to use as many as we can of these rules in our own pop videos in order to create an interesting and innovative video. The rules are as follows:

Different Types of Shot size

Camera position, movement and angles

Lighting

Rule of thirds (follow or break it?)

Leading the eye

Colours (foreground, background and wardrobe)
Below are the colours: PERSONALITIES, POSITIVE QUALITIES AND NEGATIVE QUALITIES

RED
Outgoing, active, physical
Motivation, warming
Irritable, angry

ORANGE
Sociable, creative
Practical, joyful
Overpowering, hyperactivity

YELLOW
Quick, alert mind, sunny ideas
Bright, happy, communicative
Egocentric, fearful

GREEN
Caring, empathetic, natural
Balance, in harmony, abundant
Indecisive, feeling trapped

BLUE
Peaceful, quiet, introverted
Loyal, honest, cooling
Depressive, withdrawn

PURPLE
Creative, spiritual, sensitive
Powerful, seeking of truth, inspirational
Misuse of power, obsessive

BLACK
Feminine energy, mysterious
Potential, powerful
Identity crisis, hides from the world

WHITE
Masculine energy
Purity, cleansing
Cold, isolating

BROWN
Earthly, physical
Secure, safe
Restrictive, barren

GREY
Self-reliant, independent
Individual, self-sufficient
Rigid, critical, uncommunicative

PEACH
Warm, caring
Creative, supportive, charitable, mature
Sentimental, low self-esteem

TURQUOISE
Fresh, sparkling new ideas
Uplifting, refreshing, communicative, cool
Cold, isolating

PINK
Loving, nurturing, emotional
Understanding, sympathetic
Immature, needy, emotional, unstable

PASTLES
Softer version of each colour
More sensitive, gentle
Easily led, impressionable

Shapes and lines in the foreground and background

Detail arrangement in frame

editing styles

We are aiming to use as many of the above composition rules as possible in our pop video correctly portray the message in which we are trying to get across to our target market. It is evident within our storyboards that we have used different types of shot sizes from wide shots to close ups. We have also used different angle sizes from low to high within our storyboard and want to carry them out in our pop promo to ensure that there is a sense of variety.

Our Progression

We have completed our research and development stage of our pop-video project, thus we have been given the greenlight for our chosen track ‘sweet disposition’ by the temper trap as a result of pitching it to the media team. This therefore means that we have moved onto the pre-production stage of our pop-video in which we have been arranging everything in detail including doing a timeline and storyboard. We have also camera tested our chosen cast to see if their appearance on camera suited the look that we want to portray in our video. When we camera tested some of our cast it was evident that the boy in which we wanted to have as our singer didn’t meet our chosen requirements due to his slightly less masculine look than the other boys, which furthermore would make the dynamic wrong. From this we concluded that the second boy we camera tested would become our singer and we have found another boy to play guitar in his place. We also camera tested to possible girls to play our girl in the woods, we came to the conclusion that our first girl, Chloe Roberts, was more suited to the role due to her hair length and taller looking physique which we thought would look appropriate when she was running through the woods.
We have been developing our ideas thoroughly and have gone through many different ways in which we could make our pop-video exclusive and provoke the star image of the band to be as interesting and provoking as possible. From this though we went through many different ideas, but the one we have finalized and our taking through to the production stage of our pop video.

FINAL TWO IDEAS

Check out this SlideShare Presentation:

FINAL TWO IDEAS

View more presentations from guest07f39d.

Lyrics to final two ideas:

LYRICS TO SWEET DISPOSITION - TEMPER TRAP:
sweet disposition
never too soon
oh reckless abandon
like no one's
watching you
a moment,
a love
a dream aloud
a kiss,
a cry
our rights,
our wrongs
a moment,
a love
a dream aloud
a moment,
a love
a dream
aloud
chorus:
so stay there
cause i'll be comin over
and while our bloods still young
it's so young
it runs
and we won't stop til it's over
won't stop to surrender

songs of desperation
I played them for you
a moment,
a love
a dream aloud
a kiss,
a cry
our rights,
our wrongs
a moment,
a love
a dream,
aloud
a moment,
a love
a dream
aloud

LYRICS TO SKINNY LOVE - BON IVER:
come on skinny love just last the year
pour a little salt we were never here
my, my, my, my, my, my, my, my
staring at the sink of blood and crushed ve

I tell my love to wreck it all
cut out all the ropes and let me fall
my, my, my, my, my, my, my, my
right in the moment this order's tall

I told you to be patient
I told you to be fine
I told you to be balanced
I told you to be kind
in the morning I'll be with you
but it will a different "kind"
I'll be holiding all the tickets
and you'll be owning all the fines

come on skinny love what happened here
suckle on the hope in lite brassiere
my, my, my, my, my, my, my, my
sullen load is full; so slow on the split

I told you to be patient
I told you to be fine
I told you to be balanced
I told you to be kind
now all your love is wasted?
then who the hell was I?
now I'm breaking at the britches
and at the end of all your lines

who will love you?
who will fight?
who will fall far behind?

RESEARCH AND DEVELOPMENT:

“I mean the Cranberries could go on and take a shit and the people would probably still love it.” – Jon Spencer

I have brainstormed three ideas pop videos in which I included their star image and treatments:

EXAMPLE ONE:
Name: Passion Pit

Track: Sleepyhead

Ø Michael Angelakos (lead vocals/keyboard)
Ø Ian Hultguist (keyboard/guitar)
Ø Ayad Aladhamy (synth/samples)
Ø Jeff Apruzzese (bass)
Ø Nate Don Moyer (drums)

Star Image:

Sexual magnetism

Hidden drug messages

Addiction

Wonky pop act

Diversity

Performance band

French Kiss Records (New York) and Columbia (UK)

A ‘real’ act

Obsession

Experimental, visual, narrative

Music used in advertising including MTV’s ‘what the flip?’ and the skins series on E4

Originality

Plays festivals – Glastonbury, Reading/ Leeds, Itunes festival – creates buzz and fans experience them live – positive response

Commercial and talented

Promotes individuality – so fans can interpret their music in an individual way

Abstract and creative

Organic – authentic

Subtle sexual meaning – desire?

Unconstructed look

Indie rock, electronic, alternative

Treatment:
I. First three lines when they are sang – close up on lead vocals mouth with a camera flash backwards with bright light between each sentence.
II. Band in studio playing instruments – dim lighting almost black with blue and white lights lighting half of the band members faces.
III. Blue and white lighting flashes across to the beat of the band playing as if coming from their instruments.
IV. Water/glow in the paint on the drums as it goes dark and drums plays – splashes paint onto band members who are all wearing black.
V. Slowly light bulbs which are placed around each band members begins to flash on and off to make glow in the dark prominent on band members – light bulbs fully on (still only creates dim light in the studio) when the next verse begins.
VI. Begins to walk down a main road but everything around – sides of road is moving faster than the singer.
VII. Slows down and birds eye view of band in studio again with blue soft lighting and it looks through light bulbs hanging for last verse.
VIII. Flashes between band playing when focus is on people not on instruments and to when focus is on the instruments.

EXAMPLE TWO:
Name: Bon Iver (“bon hiver” French for “good winter”)

Track: Skinny Love

Ø Birth name: Justin Deyarmond Edison Vernon

Star Image:

Skinny love – Single of week on Itunes (UK)
Plays live – atmosphere
Indie rock, folk
Popularity rising due to blogsphere
Diverse/ abstract
Songs written about love?
Debut album “for Emma forever ago” in July 2007
Attraction
Chilled music
Sean Carey (drums)
Matthew McCaughan (bass, drums, vocals)
Michael Novce (vocals, baritone guitar, guitar)
Creative/ talented
Originality
Signes with Jagjagwar, 4AD – gave album a proper release
Began as a high school band
Songs featured in “one tree hill! – TV series, also in NBC’s “chunk” and to advertise “the street” on BBC also in “Grays anatomy” and “woods”

Treatment:
I. Starts off dark and gradually gets lighter throughout the song to show the change in thought from negative to positive.
II. Narrative: boy in love with girls but they have nothing in common.
III. It is a box with videos of the woods rushing past and leaves on the floor of the box (see image).
IV. Girl in the video in woods but he can’t get through to her because he is watching it through the screen. It gives the impression he is there.
V. Performance: filmed in studio with leaves on drums and falling from roof – looks the same as when Bon Iver is singing and women is in the background but the whole band is playing.

EXAMPLE THREE:
Name: Florence and the machine

Track: Dog days are over

Ø Florence Welsh (22 years old)

Star Image:

Florence Welsh, Robert Ackroyd, Christopher Lloyd Hayden, Isabella Summers and Tom Monger
Experimental music
Original / talented / diverse
Commercial
Glastonbury 2009, Reading/ Leeds 2009, T in the park 2009
Originality, London (UK)
Promoted through BBC as part of “BBC introducing”
Songs are “stories with consequences and veird morality issues”
Signed to label Island records
Soul inspired indie rock
Creative / abstract
Associated with big acts including lightspeed champion
Debut album “lungs” – 6 July 2009
Won many awards including the brits critics’ choice section

Treatment:
I. Girl (Florence) walking down street slowly.
II. Passionate so begins to run (“run fast for your mother” etc.)
III. Trips up and lying on back singing wriggling.
IV. Ground underneath her is image of falling from a building – done possibly on a blue screen.
V. Glitter falling from ceiling.
VI. Wind machine – spins glitter as gets more intense.
VII. Back to running but through woods.Switches between glittered studio and woods.

POP VIDEO 2009 / 10

THE BRIEF:
As a group we are to develop a concept, image and brand for a new singer, group or band and develop and produce their first pop video, their first DVD cover and their first magazine advertisement. In order to establish the group and especially their image and brand for a particular target audience.

THE FIVE STAGES OF PRODUCTION FOR A POP VIDEO:

RESEARCH AND DEVELOPMENT –
Forming a group: me, Tom Leader and Jorden Pinchen.
Choosing a track and artist.
Beginning to develop ideas within the group how the song will be treated in terms of: performance, possible narrative, possible other images.
Pitching ideas to the commissioning executives/ marketing department of the record company. Pitch includes:
- Storyboards.
- Target audience.
- Institutional context.
- Lyrics to the song/s.
- Current images of the band or artist.
- The basic concept behind the video and the ideological values behind the concept.

PRE-PRODUCTION –
· Call sheets for the day.
· Group roles list (producer, director, camera coordinator, chief editor, lighting designer and studio floor manager).
· Sorting out cast, location and props.
· Producing a time line: how the song lyrics will coincide with the visual.
· Creating storyboards which include technical directions (shot number, shot type, camera movement, sound track lyrics, lighting, actions, location, special effects, and editing transitions).
· Floor plans/ lighting plans.
· Shooting schedule – shot by shot, locations, am/pm etc.
· Equipment list for shoot day.
· Cast list, produced after camera tests are done to see if the cast “work” on camera.
· Plans for DVD cover and magazine advert.

PRODUCTION – This is carried out on the previously planned shoot day – the footage in and out of the studio is all filmed and safely labelled and stored. The crew all carry out the jobs in which they have previously been assigned to.
POST-PRODUCTION – The editing of the footage is carried out, directed by the lead editor. This is done in “After Effects” and “Final Cut Pro” and possibly in “Photoshop”. The CD/DVD cover and Magazine advert are also carried out in this stage. Also test out the pop videos on an audience, possibly other students or teachers or even a wider market – www.youtube.com .

DISTRIBUTION AND EXHIBITION (After effects and CGI are done here)–
· Established television outlets e.g. terrestrial/subscription.
· CD.
· DVD.
· Internet, social space (Facebook, Myspace etc) and marketing sites.
· Mobile phones.
· Publicity.
· Word of mouth.

www.skillset.org/filmbiz and Michael Rabiger’s book “Directing” (Focal 2008) laid out these stages for me

How does the audience feedback on your production confirm or disrupt your intentions for the sequence?

The feedback which we received to the opening sequence of our thriller ‘Revelations’ was in actuality successful which consequently confirmed and established our intentions for the sequence.
This positive response consisted of praise mainly towards the editing of our piece which suggested to us that it was effective enough in creating an appropriate atmosphere, which was intended for a thriller. One person claimed that ‘[they] thought the effects of the fire dissolving the frames and titles were very effective and made a huge impact towards the sequence’; furthermore implying that the effects that we added to the film using Final Cut Pro were the most appropriate for the transition between the frames in the title sequence. This therefore confirmed that what we intended was carried out did not distract from the main focus of the sequence but added to it.
Other responses showed to us how even though we couldn’t proceed with the audio that we had wished for, our alternative was a successful one as it played a huge role in creating suspense whilst relating closely to the scenes, ‘The soundtrack linked very well with the theme of the church and helped create an eerie feel towards the sequence’. Another comment said that ‘the use of the non-digetic orchestral music fits in with the theme’ which positively confirmed to us that the alternative audio we used was in fact sequential to the sequence.
We gained a negative feedback that highlighted an area of weakness within our piece ‘the scene went together other than the nun in the background which didn’t have much relevance to the scene’. This highlighted to us although we aimed to have the audio looking as if the nun was playing it herself it had not worked as effectively due to the last minute change in audio. If we had had more time to work on our production, I would like to either re-shoot the opening sequence without the nun or do the audio that we wanted to in the first place.
Overall the responses and the insight to ‘Revelations’ has been a positive one and we feel as a group that it has confirmed may of our intentions to create an original and exciting thriller. Therefore I am more convinced that it would be a success if we were to make it into a whole movie as one person commented saying ‘they would like to see the rest’.

Semiological analysis of 'Revelations'

DENOTATION:

Shot one: wide, long shot pan of priest walking in a church, shot ends focussed on a nativity sequence.

CUT TO

Shot two: close-up of nativity sequence on fire.

FADE TO

Shot three: extreme close-up of the figure of Joseph burning with a black background.  Flash of flames in which reveals ‘Rom-Com Productions’ in white lettering.

FADE TO

Shot four: extreme close-up of the figure of Mary burning with a black background.  Flash of flames in which reveals ‘in association with Hurtwood House’ in white lettering.

FADE TO

Shot five: extreme close-up of the figure of a king burning with a black background.  Flash of flames in which reveals ‘a Millie Driver Film’ in white lettering.

FADE TO

Shot six: extreme close-up of the manger burning with a black background.  Flash of flames in which reveals ‘Mark Philipp Morgan’ in white lettering.

FADE TO

Shot seven: extreme close-up of the figure of Joseph burning with a black background.  Flash of flames in which reveals ‘Rom-Com Productions’ in white lettering.

FADE TO

Shot eight: ECU of flames in the foreground overlaying burnt satanic lettering and ‘Sarah Driver’ in white letters.

FADE TO

Shot nine: ECU of flames in the foreground overlaying burnt images and ‘Sarah Driver’ in white letters.

FADE TO

Shot ten: ECU of flames in the foreground overlaying nun in the church and ‘Production designer Rory Skeoch’ in white letters.

FADE TO

Shot eleven: ECU of flames in the foreground overlaying pan images of stain glass and ‘Editor Oli Bayliss’ in white letters.

FADE TO

Shot twelve: ECU of flames in the foreground overlaying imagery of basement and ‘Produced by Rory Skeoch’ in white letters.

FADE TO

Shot thirteen: ECU of flames in the foreground overlaying burnt satanic photographs and ‘Directed by Millie Driver’ in white letters.

FADE TO

Shot fourteen: ECU of flames in the foreground and ‘Revelations’ in white lettering.

FADE TO

Shot fifteen: black screen, white printed font ‘Revelations’. 

Revelations - with audio

REVELATIONS - no audio

Still shots of 'REVELATIONS'