Multimedia Campaign:

A multimedia campaign is media and content that uses a combination of different content forms. These include:

Television
BBC1 (Johnathon Ross/Graham Norton/ Saturday Morning show)





BBC4

ITV (GMTV/ Morning Show/ Loose Women)





Channel4 (T4)

MTV








(With all of the above you aim to look for free publicity.)

Internet
PAID – Money is involved.
Own website
“Viral marketing” (A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.)
FREE
Facebook




YouTube






MySpace



Twitter





Flicker



Radio
Radio1 (Breakfast Show)






Commercial radio

Newspapers/Magazines
Articles








Adverts

For our band we would aim to get as much media coverage as possible for the least amount of money. We would aim to use all of the above ways of campaigning to make the band noticed.