Wednesday, September 23, 2009

FINAL TWO IDEAS

Check out this SlideShare Presentation:

Lyrics to final two ideas:

LYRICS TO SWEET DISPOSITION - TEMPER TRAP:
sweet disposition
never too soon
oh reckless abandon
like no one's
watching you
a moment,
a love
a dream aloud
a kiss,
a cry
our rights,
our wrongs
a moment,
a love
a dream aloud
a moment,
a love
a dream
aloud
chorus:
so stay there
cause i'll be comin over
and while our bloods still young
it's so young
it runs
and we won't stop til it's over
won't stop to surrender

songs of desperation
I played them for you
a moment,
a love
a dream aloud
a kiss,
a cry
our rights,
our wrongs
a moment,
a love
a dream,
aloud
a moment,
a love
a dream
aloud

LYRICS TO SKINNY LOVE - BON IVER:
come on skinny love just last the year
pour a little salt we were never here
my, my, my, my, my, my, my, my
staring at the sink of blood and crushed ve

I tell my love to wreck it all
cut out all the ropes and let me fall
my, my, my, my, my, my, my, my
right in the moment this order's tall

I told you to be patient
I told you to be fine
I told you to be balanced
I told you to be kind
in the morning I'll be with you
but it will a different "kind"
I'll be holiding all the tickets
and you'll be owning all the fines

come on skinny love what happened here
suckle on the hope in lite brassiere
my, my, my, my, my, my, my, my
sullen load is full; so slow on the split

I told you to be patient
I told you to be fine
I told you to be balanced
I told you to be kind
now all your love is wasted?
then who the hell was I?
now I'm breaking at the britches
and at the end of all your lines

who will love you?
who will fight?
who will fall far behind?

Tuesday, September 22, 2009

RESEARCH AND DEVELOPMENT:

“I mean the Cranberries could go on and take a shit and the people would probably still love it.” – Jon Spencer

I have brainstormed three ideas pop videos in which I included their star image and treatments:

EXAMPLE ONE:
Name: Passion Pit

Track: Sleepyhead

Ø Michael Angelakos (lead vocals/keyboard)
Ø Ian Hultguist (keyboard/guitar)
Ø Ayad Aladhamy (synth/samples)
Ø Jeff Apruzzese (bass)
Ø Nate Don Moyer (drums)

Star Image:
Sexual magnetism
Hidden drug messages
Addiction
Wonky pop act
Diversity
Performance band
French Kiss Records (New York) and Columbia (UK)
A ‘real’ act
Obsession
Experimental, visual, narrative
Music used in advertising including MTV’s ‘what the flip?’ and the skins series on E4
Originality
Plays festivals – Glastonbury, Reading/ Leeds, Itunes festival – creates buzz and fans experience them live – positive response
Commercial and talented
Promotes individuality – so fans can interpret their music in an individual way
Abstract and creative
Organic – authentic
Subtle sexual meaning – desire?
Unconstructed look
Indie rock, electronic, alternative

Treatment:
I. First three lines when they are sang – close up on lead vocals mouth with a camera flash backwards with bright light between each sentence.
II. Band in studio playing instruments – dim lighting almost black with blue and white lights lighting half of the band members faces.
III. Blue and white lighting flashes across to the beat of the band playing as if coming from their instruments.
IV. Water/glow in the paint on the drums as it goes dark and drums plays – splashes paint onto band members who are all wearing black.
V. Slowly light bulbs which are placed around each band members begins to flash on and off to make glow in the dark prominent on band members – light bulbs fully on (still only creates dim light in the studio) when the next verse begins.
VI. Begins to walk down a main road but everything around – sides of road is moving faster than the singer.
VII. Slows down and birds eye view of band in studio again with blue soft lighting and it looks through light bulbs hanging for last verse.
VIII. Flashes between band playing when focus is on people not on instruments and to when focus is on the instruments.

EXAMPLE TWO:
Name:
Bon Iver (“bon hiver” French for “good winter”)



Track: Skinny Love

Ø Birth name: Justin Deyarmond Edison Vernon
Star Image:
Skinny love – Single of week on Itunes (UK)
Plays live – atmosphere
Indie rock, folk
Popularity rising due to blogsphere
Diverse/ abstract
Songs written about love?
Debut album “for Emma forever ago” in July 2007
Attraction
Chilled music
Sean Carey (drums)
Matthew McCaughan (bass, drums, vocals)
Michael Novce (vocals, baritone guitar, guitar)
Creative/ talented
Originality
Signes with Jagjagwar, 4AD – gave album a proper release
Began as a high school band
Songs featured in “one tree hill! – TV series, also in NBC’s “chunk” and to advertise “the street” on BBC also in “Grays anatomy” and “woods”
Treatment:
I. Starts off dark and gradually gets lighter throughout the song to show the change in thought from negative to positive.
II. Narrative: boy in love with girls but they have nothing in common.
III. It is a box with videos of the woods rushing past and leaves on the floor of the box (see image).
IV. Girl in the video in woods but he can’t get through to her because he is watching it through the screen. It gives the impression he is there.
V. Performance: filmed in studio with leaves on drums and falling from roof – looks the same as when Bon Iver is singing and women is in the background but the whole band is playing.

EXAMPLE THREE:
Name: Florence and the machine
Track: Dog days are over

Ø Florence Welsh (22 years old)

Star Image:
Florence Welsh, Robert Ackroyd, Christopher Lloyd Hayden, Isabella Summers and Tom Monger
Experimental music
Original / talented / diverse
Commercial
Glastonbury 2009, Reading/ Leeds 2009, T in the park 2009
Originality, London (UK)
Promoted through BBC as part of “BBC introducing”
Songs are “stories with consequences and veird morality issues”
Signed to label Island records
Soul inspired indie rock
Creative / abstract
Associated with big acts including lightspeed champion
Debut album “lungs” – 6 July 2009
Won many awards including the brits critics’ choice section

Treatment:
I. Girl (Florence) walking down street slowly.
II. Passionate so begins to run (“run fast for your mother” etc.)
III. Trips up and lying on back singing wriggling.
IV. Ground underneath her is image of falling from a building – done possibly on a blue screen.
V. Glitter falling from ceiling.
VI. Wind machine – spins glitter as gets more intense.
VII. Back to running but through woods.Switches between glittered studio and woods.

POP VIDEO 2009 / 10

THE BRIEF:
As a group we are to develop a concept, image and brand for a new singer, group or band and develop and produce their first pop video, their first DVD cover and their first magazine advertisement. In order to establish the group and especially their image and brand for a particular target audience.

THE FIVE STAGES OF PRODUCTION FOR A POP VIDEO:
RESEARCH AND DEVELOPMENT –
Forming a group: me, Tom Leader and Jorden Pinchen.
Choosing a track and artist.
Beginning to develop ideas within the group how the song will be treated in terms of: performance, possible narrative, possible other images.
Pitching ideas to the commissioning executives/ marketing department of the record company. Pitch includes:
- Storyboards.
- Target audience.
- Institutional context.
- Lyrics to the song/s.
- Current images of the band or artist.
- The basic concept behind the video and the ideological values behind the concept.

PRE-PRODUCTION –
· Call sheets for the day.
· Group roles list (producer, director, camera coordinator, chief editor, lighting designer and studio floor manager).
· Sorting out cast, location and props.
· Producing a time line: how the song lyrics will coincide with the visual.
· Creating storyboards which include technical directions (shot number, shot type, camera movement, sound track lyrics, lighting, actions, location, special effects, and editing transitions).
· Floor plans/ lighting plans.
· Shooting schedule – shot by shot, locations, am/pm etc.
· Equipment list for shoot day.
· Cast list, produced after camera tests are done to see if the cast “work” on camera.
· Plans for DVD cover and magazine advert.

PRODUCTION – This is carried out on the previously planned shoot day – the footage in and out of the studio is all filmed and safely labelled and stored. The crew all carry out the jobs in which they have previously been assigned to.
POST-PRODUCTION – The editing of the footage is carried out, directed by the lead editor. This is done in “After Effects” and “Final Cut Pro” and possibly in “Photoshop”. The CD/DVD cover and Magazine advert are also carried out in this stage. Also test out the pop videos on an audience, possibly other students or teachers or even a wider market – www.youtube.com .

DISTRIBUTION AND EXHIBITION (After effects and CGI are done here)–
· Established television outlets e.g. terrestrial/subscription.
· CD.
· DVD.
· Internet, social space (Facebook, Myspace etc) and marketing sites.
· Mobile phones.
· Publicity.
· Word of mouth.

www.skillset.org/filmbiz and Michael Rabiger’s book “Directing” (Focal 2008) laid out these stages for me