I have brainstormed three ideas pop videos in which I included their star image and treatments:
EXAMPLE ONE:
Name: Passion Pit
Track: Sleepyhead
Ø Michael Angelakos (lead vocals/keyboard)
Ø Ian Hultguist (keyboard/guitar)
Ø Ayad Aladhamy (synth/samples)
Ø Jeff Apruzzese (bass)
Ø Nate Don Moyer (drums)
Star Image:
Sexual magnetism
Hidden drug messages
Addiction
Wonky pop act
Diversity
Performance band
French Kiss Records (New York) and Columbia (UK)
A ‘real’ act
Obsession
Experimental, visual, narrative
Music used in advertising including MTV’s ‘what the flip?’ and the skins series on E4
Originality
Plays festivals – Glastonbury, Reading/ Leeds, Itunes festival – creates buzz and fans experience them live – positive response
Commercial and talented
Promotes individuality – so fans can interpret their music in an individual way
Abstract and creative
Organic – authentic
Subtle sexual meaning – desire?
Unconstructed look
Indie rock, electronic, alternative
Treatment:
I. First three lines when they are sang – close up on lead vocals mouth with a camera flash backwards with bright light between each sentence.
II. Band in studio playing instruments – dim lighting almost black with blue and white lights lighting half of the band members faces.
III. Blue and white lighting flashes across to the beat of the band playing as if coming from their instruments.
IV. Water/glow in the paint on the drums as it goes dark and drums plays – splashes paint onto band members who are all wearing black.
V. Slowly light bulbs which are placed around each band members begins to flash on and off to make glow in the dark prominent on band members – light bulbs fully on (still only creates dim light in the studio) when the next verse begins.
VI. Begins to walk down a main road but everything around – sides of road is moving faster than the singer.
VII. Slows down and birds eye view of band in studio again with blue soft lighting and it looks through light bulbs hanging for last verse.
VIII. Flashes between band playing when focus is on people not on instruments and to when focus is on the instruments.
EXAMPLE TWO:
Name: Bon Iver (“bon hiver” French for “good winter”)
I. First three lines when they are sang – close up on lead vocals mouth with a camera flash backwards with bright light between each sentence.
II. Band in studio playing instruments – dim lighting almost black with blue and white lights lighting half of the band members faces.
III. Blue and white lighting flashes across to the beat of the band playing as if coming from their instruments.
IV. Water/glow in the paint on the drums as it goes dark and drums plays – splashes paint onto band members who are all wearing black.
V. Slowly light bulbs which are placed around each band members begins to flash on and off to make glow in the dark prominent on band members – light bulbs fully on (still only creates dim light in the studio) when the next verse begins.
VI. Begins to walk down a main road but everything around – sides of road is moving faster than the singer.
VII. Slows down and birds eye view of band in studio again with blue soft lighting and it looks through light bulbs hanging for last verse.
VIII. Flashes between band playing when focus is on people not on instruments and to when focus is on the instruments.
EXAMPLE TWO:
Name: Bon Iver (“bon hiver” French for “good winter”)
Track: Skinny Love
Ø Birth name: Justin Deyarmond Edison Vernon
Star Image:
Skinny love – Single of week on Itunes (UK)
Plays live – atmosphere
Indie rock, folk
Popularity rising due to blogsphere
Diverse/ abstract
Songs written about love?
Debut album “for Emma forever ago” in July 2007
Attraction
Chilled music
Sean Carey (drums)
Matthew McCaughan (bass, drums, vocals)
Michael Novce (vocals, baritone guitar, guitar)
Creative/ talented
Originality
Signes with Jagjagwar, 4AD – gave album a proper release
Began as a high school band
Songs featured in “one tree hill! – TV series, also in NBC’s “chunk” and to advertise “the street” on BBC also in “Grays anatomy” and “woods”
Plays live – atmosphere
Indie rock, folk
Popularity rising due to blogsphere
Diverse/ abstract
Songs written about love?
Debut album “for Emma forever ago” in July 2007
Attraction
Chilled music
Sean Carey (drums)
Matthew McCaughan (bass, drums, vocals)
Michael Novce (vocals, baritone guitar, guitar)
Creative/ talented
Originality
Signes with Jagjagwar, 4AD – gave album a proper release
Began as a high school band
Songs featured in “one tree hill! – TV series, also in NBC’s “chunk” and to advertise “the street” on BBC also in “Grays anatomy” and “woods”
Treatment:
I. Starts off dark and gradually gets lighter throughout the song to show the change in thought from negative to positive.
II. Narrative: boy in love with girls but they have nothing in common.
III. It is a box with videos of the woods rushing past and leaves on the floor of the box (see image).
IV. Girl in the video in woods but he can’t get through to her because he is watching it through the screen. It gives the impression he is there.
V. Performance: filmed in studio with leaves on drums and falling from roof – looks the same as when Bon Iver is singing and women is in the background but the whole band is playing.
EXAMPLE THREE:
Name: Florence and the machine
I. Starts off dark and gradually gets lighter throughout the song to show the change in thought from negative to positive.
II. Narrative: boy in love with girls but they have nothing in common.
III. It is a box with videos of the woods rushing past and leaves on the floor of the box (see image).
IV. Girl in the video in woods but he can’t get through to her because he is watching it through the screen. It gives the impression he is there.
V. Performance: filmed in studio with leaves on drums and falling from roof – looks the same as when Bon Iver is singing and women is in the background but the whole band is playing.
EXAMPLE THREE:
Name: Florence and the machine
Track: Dog days are over
Ø Florence Welsh (22 years old)
Star Image:
Florence Welsh, Robert Ackroyd, Christopher Lloyd Hayden, Isabella Summers and Tom Monger
Experimental music
Original / talented / diverse
Commercial
Glastonbury 2009, Reading/ Leeds 2009, T in the park 2009
Originality, London (UK)
Promoted through BBC as part of “BBC introducing”
Songs are “stories with consequences and veird morality issues”
Signed to label Island records
Soul inspired indie rock
Creative / abstract
Associated with big acts including lightspeed champion
Debut album “lungs” – 6 July 2009
Won many awards including the brits critics’ choice section
Experimental music
Original / talented / diverse
Commercial
Glastonbury 2009, Reading/ Leeds 2009, T in the park 2009
Originality, London (UK)
Promoted through BBC as part of “BBC introducing”
Songs are “stories with consequences and veird morality issues”
Signed to label Island records
Soul inspired indie rock
Creative / abstract
Associated with big acts including lightspeed champion
Debut album “lungs” – 6 July 2009
Won many awards including the brits critics’ choice section
Treatment:
I. Girl (Florence) walking down street slowly.
II. Passionate so begins to run (“run fast for your mother” etc.)
III. Trips up and lying on back singing wriggling.
IV. Ground underneath her is image of falling from a building – done possibly on a blue screen.
V. Glitter falling from ceiling.
VI. Wind machine – spins glitter as gets more intense.
VII. Back to running but through woods.Switches between glittered studio and woods.
I. Girl (Florence) walking down street slowly.
II. Passionate so begins to run (“run fast for your mother” etc.)
III. Trips up and lying on back singing wriggling.
IV. Ground underneath her is image of falling from a building – done possibly on a blue screen.
V. Glitter falling from ceiling.
VI. Wind machine – spins glitter as gets more intense.
VII. Back to running but through woods.Switches between glittered studio and woods.
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