Multimedia Campaign:

A multimedia campaign is media and content that uses a combination of different content forms. These include:

Television
BBC1 (Johnathon Ross/Graham Norton/ Saturday Morning show)





BBC4

ITV (GMTV/ Morning Show/ Loose Women)





Channel4 (T4)

MTV








(With all of the above you aim to look for free publicity.)

Internet
PAID – Money is involved.
Own website
“Viral marketing” (A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes.)
FREE
Facebook




YouTube






MySpace



Twitter





Flicker



Radio
Radio1 (Breakfast Show)






Commercial radio

Newspapers/Magazines
Articles








Adverts

For our band we would aim to get as much media coverage as possible for the least amount of money. We would aim to use all of the above ways of campaigning to make the band noticed.

shoot day: 1ST DECEMBER 2009

On the 1st December the weather was good enough to do the second half of our shoot that we couldn't do due to weather restrictions on our scheduled shoot day. Around 2pm, we packed up the equipment into a car and drove 10 minutes to our location in the woods. The equipment we used was the JVC1500E camera, tripod, two red heads, two generators and extension leads. We set up the scene in the woods with the lightbulbs and ran through with chloe (girl in the narrative) whilst it was still light. When the darkness started to fall around 4pm we began to shoot the scenes with chloe following the lightbulbs. As a production team; we worked well together and alternated roles of director, camera operator and holding the cables from the lights away from the camera. We all let our own views be made clear which in most cases helped and due to us working well together it made the shoot day effective and take a shorter amount of time. We tried to follow the shot list as much as possible; however, when we felt necessary we shot various other shots that we felt would increase the amount of the shots we would have to edit in post-production. Overall this second shoot was very successful as the scene we created looked very effective and we had created the brand for our band that we had aimed.

Shoot day: MONDAY 23RD NOVEMBER 2009

On the day of our shoot the weather was rainy with grey clouds – it was not looking hopeful that we would be able to shoot our narrative in the woods. However, we began the day well and the timing of our arrival in the studio and the beginning of the shoot all ran to our schedule on the call sheet. We weren’t allowed to have our lead vocalist (Luke Chapman) until 10am because he wasn’t allowed out of lessons. So we began by shooting individual CU’s of the other band members and when our singer turned up we shot his CU’s before we began the group shots.
As a production team; we worked well together and alternated roles of director, camera operator and play back, though we all let our own views be made clear which in most cases helped.
We tried to follow the shot list as much as possible; however, when we felt necessary we shot various other shots that we felt would increase the amount of the shots we would have to edit in post-production.
We managed to get all the shots we needed with the band by lunchtime so we were able to dismiss them and the whole crew went for a quick lunch.
After lunch we shot Parts which our girl (Chloe) was in within the studio. We also tried to follow the shot list, yet we found that we were more imaginative with the shots when we thought about it there and then. We were able to use the crane that was in the studio to get a great shot for the end of our video.
The weather had not improved by the time we had finished shooting in the studio so we decided to post-pone the shoot in the woods until another day. Overall I was pleased with our performance on the day, and we all worked well together as a group. Our band and girl looked good on camera together and created lots of energy which made them look realistic as a band. The only problem that I would change if I had the chance would be to change some of the bands hair cuts. I would do this because they all looked very similar on screen, and by doing this it would give the band a better star image. I would also have liked the weather to have been better so we could have done the whole shoot in one day, although that is something I couldn’t have changed even though I wanted to.

Shoot day: Equipment

- Blue screen





- JVC 1500E camera





- Tripod






- Tracking





- Blinders






- Redheads/blonde lights







- 3 point lighting scheme






- Cherry picker (crane)

Final Pre-production: Set Build

Due to our pop video shoot being scheduled for a Monday, we set up our set on the Friday afternoon of the previous week.
We spent the majority of the afternoon clearing the previous pop video set as they hadn’t done it themselves. Once the studio was clear of the previous set we began our own set build. Firstly we positioned the blue screen in place in the background and made sure it was pulled tightly across. Then with help from the technicians, we hang our four light bulbs on the beams which run along the top of the studio roof. We set up the blinders on the left side of the studio and checked they were at the appropriate brightness by turning them on. We laid the previously dried out leaves on the floor evenly and then positioned the drum set under the associated light bulb.
I think that overall the set build went to plan and it didn’t take us too long to achieve the look we wanted. The only problem we had was that we were delayed due to the previous group not taking don’t there own set from the beginning of the day.